As part of an urban revitalization effort, Davies Associates worked closely with Primestor to rebrand the Pacific Boulevard District in the City of Huntington Park. Well known to Latino residents of the L.A. area, the Pacific Boulevard District is a dynamic center of commerce, culture and nightlife. Numerous logo studies were developed to reflect the historic nature of the area and promote the district as a premier shopping destination for the local community and Los Angeles residents. The logo design shown is inspired by the Mexican folk art of “papel picado,” colorful tissue paper banners displayed on holidays and special occasions.