Davies Associates created the project identity, branding, graphics and signage program for this LEED Silver certified, transit-oriented apartment community in the heart of Uptown Oakland. After developing the project name, the team designed the logo to evoke an urban cityscape, and created print collateral, advertising and website to reflect an edgy, urban look. Recycled materials were used in print materials and interior/exterior signage, and lobby displays were created to highlight environmental sustainability. In addition, student artwork from the nearby Oakland School of the Arts was incorporated into environmental graphics, and colorful street banners were designed to promote the revitalized Uptown district.
Client: Forest City Residential Management
Scope: Naming, branding/identity, print collateral, website, environmental graphics, advertising