Davies Associates created the project identity, branding, graphics and signage program for the restored historic Subway Terminal Building in downtown Los Angeles. Formerly the downtown terminus for the Pacific Electric Railway red cars, this Italian Renaissance Revival building was converted to boutique rental residences with first class amenities. After developing the project name, the team designed the logo, print collateral, marketing materials, on-site leasing graphics and project signage to reflect the rich history and architectural details of this historic building. In addition, a project website and extensive advertising campaign were created to highlight the unique aspects of this luxury development.
Client: Forest City Residential Management
Scope: Naming, branding/identity, print collateral, website, environmental graphics, advertising