Davies Associates created the new brand identity for Amara, a regional shopping center in development in Camarillo. The logo is inspired by the classical Spanish architectural style of the center, which features wrought iron details, fountains and colorful hand painted tiles. Marketing brochures and other print collateral were created to define the unique aspects of the center and invite potential retailers to discover the advantages of serving this affluent suburban community. A comprehensive signage and graphics program is currently under development for the retail center.
Scope: Branding/identity, print collateral, environmental graphics