Design Principal

Paul Hershfield joined Davies Associates in 2002, and as a Design Principal he has created distinctive and effective communication programs for the built environment, including signage and graphics for retail, corporate, civic, residential, health care, entertainment and educational projects. His experience in the design and project management of signage and wayfinding programs, combined with a thorough understanding of materials and fabrication methods, has resulted in solutions that are original, functional and buildable.

Paul’s branding expertise includes project naming, project identity, print collateral and websites. His ability to work in both two and three-dimensional graphics has enabled him to create innovative, integrated design solutions for a broad spectrum of clients and projects.

Paul is a graduate of Art Center College of Design, where he received a Bachelor of Fine Arts in Design.