Davies Associates designed a comprehensive interior and exterior signage program, including a set of sophisticated retail tenant sign standards, for this 187-unit apartment complex in West Hollywood that includes a street-level public plaza. The shifting colors and mirror-like qualities of the dichroic glass panels in the iconic project identity both literally and metaphorically reflect the movement and dynamism of the project’s urban setting.
Location: West Hollywood, California
Client: Essex Monarch La Brea Apartment, LP
Architect: Newman Garrison Gilmour + Partners
Scope: Signage and Wayfinding