As part of an overall branding program, Davies Associates created the project name and logo for this urban apartment development in the heart of Pasadena. The project identity was designed to complement the mid-century modern inspired architecture and interiors. Our design team then developed a comprehensive signage and graphics program for this five-level apartment complex to reflect the same design aesthetic. Environmental graphics included project and amenity identification, parking garage signage, and interior/exterior wayfinding.
Scope: Branding/identity, environmental graphics