Fashion Island

Davies Associates developed a unique, center-wide signage and graphics program for this reimaged 75-acre regional retail center in Newport Beach. The open-air destination retail plaza is anchored by five department stores and is home to dozens of restaurants, specialty stores, a movie theater, supermarket and food court. The master sign program included project identification monuments, pedestrian and vehicular wayfinding, tenant directory signage, surface lot and parking structure signage, traffic control signage, a project-wide banner program and on-building lifestyle display elements. Standards were also developed for major tenant on-building signage and retail tenant storefront and blade signage as part of the project scope.