Our design team developed a comprehensive signage and graphics program for the reimaging of this urban high-rise office tower in downtown Los Angeles. The chromatic project logo was inspired by colored glass elements in the building lobby and was incorporated into new project identification, major tenant monument signs, site directional and informational signage, lobby and tenant floor signage, and valet parking area graphics.
Location: Los Angeles, California
Architect: Johnson Fain
Scope: Signage and Wayfinding, Identity and Branding