Davies Associates designed new identity for the City of Huntington Park as part of a civic rebranding effort. Working closely with Primestor, our design team generated many logo concepts to celebrate the historic past and Latino culture of the community, and encourage a bright, thriving future for families, businesses and retail tenants. The rebranding of the City image was coordinated to launch with the revitalization/reimaging program for the Pacific Boulevard shopping district in downtown Huntington Park.