Davies Associates developed a unique, center-wide signage and graphics program for this reimaged 75-acre regional retail center in Newport Beach. The open-air destination retail plaza is anchored by five department stores and is home to dozens of restaurants, specialty stores, a movie theater, supermarket and food court. In addition to pedestrian and vehicular wayfinding and traffic control signage, standards were developed for major tenant on-building signage, retail tenant storefront signage, and tenant monuments. A project-wide banner program and on-building lifestyle display elements were also included in the master sign program.
Scope: Environmental graphics