Davies Associates created the brand identity for Azalea, a new contemporary shopping center in South Gate. The name derives from the colorful azalea flower, which is the official symbol of the City. The logo is a contemporary depiction of this beautiful five-petaled bloom. Marketing brochures were created to target potential retailers with a prime expansion opportunity to serve upwardly mobile shoppers in this dominantly Hispanic consumer marketplace.
Scope: Branding/identity, print collateral